Batman v Superman Tumbles 81% in Second Friday

As I discussed in my editorial about Critic v Fan reviews, the first week is filled with often opposing opinions by two very distinct groups. During the second week fans tend to trickle out of the theater and it is then up to the average moviegoer to determine if a blockbuster has sustainability or not.

Well, the reports are starting to come in. Forbes reports that BvS only made $15.35 million in the domestic box office on its second Friday. Compared to $81.5m on opening day, this shows an 81.2% decrease. That is in spite of only going up against God's Not Dead 2 and Meet the Blacks that opened this weekend, two films that shouldn't jeopardize BvS's sustainability. Even other critically panned films Fantastic Four and Green Lantern only dropped 78.7% and 78.4% respectively.

On Thursday The Wrap reported that Batman v Superman was receiving higher than average repeat ticket purchases. It was reportedly 30% higher than average. Even with the repeat business, BvS may see a difficult journey ahead.

This doesn't necessarily mean that audiences are mad or disappointed in the film, simply that they are indifferent and are choosing not to see it. Batman v Superman will have one more weekend to see if it can increase it box office results before Disney's The Jungle Book opens on April 15th which will most likely win that weekend.

Currently Batman v Superman has a worldwide box office of $587.8m making the film still a box office success. However, at this time, it seems doubtful that BvS will surpass the coveted $1 billion worldwide box office that many ensemble comic book movies are receiving.